11 Oct 2017

Zillow, Trulia…Your Real Estate Enemies

In today’s technology savvy society, it is only natural that potential homeowners turn to popular sites like Zillow.com, Trulia.com and Realtor.com to search for single family, rental and investment properties. Everyone is familiar with the quote “nothing comes for free,” right? Let’s give these sites a little credit. A prospective buyer or seller will receive free inaccurate, outdated, deceiving information at absolutely zero cost.


Always turn to a licensed real estate professional when making one of the most important purchases in your life. Would you rather make a $350,000 purchase with a person who can physically assess a property, give you accurate listing information, set up a personalized profile with your search criteria, and negotiate the best deal for your dollar? Or would you rather throw your hard earned money thrown into cyber space?


One of the biggest misconceptions about not using a real estate professional is, you will save money. Contrary to popular belief, it is quite the opposite. Here are a couple examples on how to make more with the help of a licensed professional.


  1. These sites do not know the true value of your home or the homes in you neighborhood.  Does Zillow.com know that you just installed impact windows, remodeled the bathrooms and replaced the roof while your neighbors still have outdated windows and bubblegum pink bathrooms?
  2. Going in with non-representation does not save you anything when purchasing.  A seller’s agent is ultimately being paid by the person/property they represent. They have loyalty to their client and may be limited on helping a buyer. In the end they may receive a full 6 % commission without getting you the best deal.
  3. Finding a property or listing your home online is only the beginning. Time is money. Do you have the time and qualifications to host open houses, show home, draft contracts, facilitate loans, schedule inspections, work with appraisers and coordinate closings?


Consider a real estate agent as your personal “home concierge.” Let the experts do the work. Use your online searching skills to research local licensed realtors. It is important to match yourself with a person you feel comfortable and confident with.


by Jade Weiss, Realtor